TATIN INSTITUTE
FOR STRATEGY ACTIVATION

INSIGHTS

TATIN INSTITUTE FOR STRATEGY ACTIVATION
Munich | Basel | Innsbruck | Zürich
T  + 49  89 41 32 773 11 | Mail


INSIGHTS

THE ART OF ACTION

Here we share our experience in activating organizations and their strategies, our learnings, the ideas and insights of our thought leaders and simply the joy that we have in our work and the results of our projects.

Start Tiny

Sometimes it can be quite simple. Everyone in your organization knows and understands the strategy after just 4 weeks with the help of the Big Picture method.

 

And immediately afterwards, the teams in all departments start working on implementing the strategy in less than 1% of working time. We presented how this works at the Strategy Summit 2024 in Düsseldorf. You can download a summary of our presentation here!


A great book on strategy

Today we are particularly pleased about the review of "Das große Buch der Strategie" in Management Journal.

 

Here is a short excerpt of the review, you can find the entire article in the link: "Storytelling of a special kind. This book is simply different - different in a positive sense. (...) Behind every great strategy are people who want to lead their organization into a better future with a wealth of ideas, attitude, conviction and all their energy." (Management Journal 2024)


High Performing Teams

What makes people in teams achieve outstanding results together?

 

Many people are interested in the answer to this question - especially in economically challenging times. After all, teams are the fundamental unit of most companies. They bring together the skills, experience and knowledge of all team members. Teams can function more or less well - depending on the social dynamics within them.

 

With the Social Dynamics Survey, the TATIN Institute surveys central social dynamics on a team-cultural and organizational level. The survey is based on already validated and proven instruments for recording eight constructs: psychological safety, ownership, impact, clarity, identification with the company, understanding of a shared corporate vision, empowerment in one's own area of work and the perceived success of cross-divisional collaboration.


MEET THE TINYS

Coming soon

 

We are currently dedicating an entire book to the heart of our work: our Tinys. Find out more about where they come from. How they support leaders and their teams worldwide.

 

Tinys help teams to keep an overview and focus in times of transformation and strategy change. They promote a high performance culture precisely by keeping psychological safety, appreciation and diversity in mind.

 

And because they are so beautifully tiny and digital, they fit into every meeting. In less than 1% of working time, they change behavior and thus create a forward-looking and dynamic culture of collaboration. That's why we love them, just like our clients around the world. 


HOW TO SUCCESSFULLY EXECUTE STRATEGY AND TRANSFORMATION

In this episode of the podcast series "Hope is not a strategy", Christian Underwood, host of the podcast and renowned strategy expert and author, takes the audience on a trip to Munich and gives deep insights into the art of strategy activation.

The guest is - guess what - Robert Wreschniok our CEO. He reveals the secrets of successful strategy implementation. Why do strategies fail so often? The answer is often to be found in the complex social dynamics within organizations. The mere existence of a strategy does not guarantee success. Robert emphasizes that the real work begins once the strategy is in place. Enjoy listening!


THE GREAT BOOK OF ACTION

„DAS GROSSE BUCH DER STRATEGIE"
FROM REFORMATION TO DIGITAL TRANSFORMATION


„Das große Buch der Strategie" written by our CEO Robert Wreschniok is based on a simple idea. Strategies and the transformations that evolve from them are nothing more and nothing less than the exciting story that an organization tells about its own future. And this story can be drawn. This is how a strategy becomes what millions of employees in all companies are constantly asking when it comes to strategy: "Show me the big picture.“

 

„Das große buch der Strategie" not only takes this longing seriously, but also literally, and uses selected examples from Luther's Reformation to digital transformation to show how even the largest and most complex strategies can be visualized as a big picture, and how this unusual approach has succeeded in taking millions of people on a journey to a desirable future.


IF YOU WANT PEOPLE TO CARE...
PROVIDE THEM WITH CONTEXT

Just a view months ago since the first sketch was drafted of the “AMOS Digital Olympics”. Now, we have a detail-rich picture, showing people at their desks and in meeting rooms, consulting the intranet, and generally doing interesting things at various locations.


THE STRATEGY ACTIVATION CANVAS

After the great success of the Strategy Activation Playbook, we published the Strategy Activation Canvas together with Roudlege Verlag. The book has been in stores in the English, American, Australian and New Zealand markets since Q4 2023. We are absolutely overwhelmed by the feedback from all over the world. In addition to the practical examples for effectively activating strategy and transformation, highlights in the Strategy Activation Canvas include working with Tiny Interventions: small but effective actions that are digitally integrated into everyday working life to bring about big changes. They enable managers and their teams to implement new behavior directly, without the need for additional meetings or organizational preparations. Further information can be found in the book or, of course, directly from us.


THE PLAYBOOK STRATEGY ACTIVATION

The way corporate strategies are developed and managed is fundamentally changing. The "Playbook Strategy Activation" starts where classic strategy publications end: At the implementation of strategies. The approach in this book shows how to "activate" entire organizations, i.e., not only to involve them in seeing and experiencing a strategy, but to make them an active part of it. The book incorporates many examples from well-known national and international companies.


FOLLOWERSHIP & LEADERSHIP

BARBARA KELLERMANN
HARVARD PROF. AND TATIN THOUGHT LEADER

We have been in a close intellectual exchange with Barbara for over a decade, driven by curiosity and the desire to rethink and develop leadership in times of transformation.

 

Every strategy becomes more valuable with every follower you gain for the common goals and who is committed to all strengths, experiences, competencies and energy in order to achieve these goals together.

 

Barbara not only wrote the preface for the Strategy Activation Playbook, but also for the Strategy Activation Canvas. If you haven't bought the book yet, but would like to read the foreword... click on the link below.


CREATING MEANING AT WORK

JOE KAESER
SIEMENS CEO 

 

As one of our FLI thought leaders Siemens CEO Joe Kaeser gave us a very open and honest interview about what he thinks is vital to provide purpose and motivation as a leader…


TATIN TAKE-OFF-WORKSHOP©

Do you want to 1) understand our mode of operation and 2) immediately begin to benefit from it?

 

In just one day, we identify significant contextual elements and develop effective approaches for the StrategyActivation of your business strategy, through an interactive workshop design.


INVENTING THE UNEXPECTED

JEFF BURTON
CO-FOUNDER ELECTRONIC ARTS

 

At the Future of Leadership Conference Jeff Burton, founder of E.A. one of the worlds leading computer game companies was one of our thought leaders. In his speech, Jeff Burton reflects what made it so successful and gives a glimpse of what the future of virtual reality could bring…


WE HELP COMPANIES AND ORGANISATIONS REACH THEIR STRATEGIC GOALS FASTER

Results you can expect: Clear and concrete objectives, consistent mental pictures and visions among all participants, and constructive solutions to existing barriers. These are the core outcomes of our consulting. As our client, you will moreover profit from…


HOW TO ACHIEVE INNER STRENGTH

BARRY SCHWARTZ
PROFESSOR OF SOCIAL THEORY AND SOCIAL ACTION AND PSYCHOLOGIST

 

One of our FLI Thought Leaders right from the beginning is Barry Schwartz. On our FLI Conference he was visiting Germany for the first time and he gave a speech on how to achieve inner strength when you are a leader in a highly volatile and dynamic environment. TED Senior fellow Barry Schwartz (“The Paradox of Choice”) is sharing his insights…


HOW TO CREATE MEANING AT WORK?

AMY WRSZNIEWSKI
YALE PROF. AND FLI THOUGHT LEADER

 

Prof. Wrszniewski is one of our FLI Thought Leaders if it comes down to the question of sense making. In our meeting we asked her, what created the meaning at the beginning of her research career? To investigate the truth behind motivation and meaning making together with the world leading authority in the field of research.


THE NEXT MOON SHOT

HANNES AMMETSREITER
CEO VODAFONE GERMANY

 

One of our Thought Leaders at the FLI Conference on the truth behind innovation is Hannes Ammetsreiter, the Vodafone CEO in Germany. He gave an inspiring speech on how can you use a space mission to the moon to foster an innovative mindset in your company? Hannes Ammetsreiter tells us about it…


HOW TO TURN A COMPANY UPSIDE DOWN?

FRANK MEYER
HEAD OF B2C SOLUTIONS AND INNOVATION E.ON

 

TATIN Institute for strategy activation is founding partner of the Future of Leadership Initiative (FLI). "How to turn a company upside down?" Our Thought Leader Frank Meyer tells his story of E.ON which decided to change from a traditional energy supplier to the leading company with regards to green, sustainable energy solutions…


THE BEAUTY OF MOVING KNOWLEDGE

BILL MCDERMOTT
GLOBAL CEO SAP AND FLI THOUGHT LEADER

 

TATIN Institute for strategy activation is founding partner of the Future of Leadership Initiative (FLI). In 2015, we talked to our Thought Leader Bill McDermott, CEO of SAP, on how to achieve true progress. Find out more about his understanding of progress – for big business as well as for the people.